Our Approach

Where to Play: Market Focus and Insights
We started by analysing the offshore wind market to identify the most attractive areas for growth. With European offshore wind expected to grow significantly in the coming years, we focused on understanding where our client could drive profitability. We identified high-growth segments such as towers, platforms, and other critical components, with an emphasis on products that offered higher margins and long-term sustainability.

How to Win: Delivering on Customer Needs
Our approach emphasized moving away from a cost-based competition model. The client had been perceived as being “more expensive than Chinese competitors but lower quality than European ones.” We advised a differentiation strategy based on innovation, reliability, and customer-centricity. This involved realigning the value proposition to focus on building partnerships with key clients and ensuring consistent delivery of high-quality, reliable products at competitive costs.

Developing Strategic Initiatives
We helped the client define and launch five strategic initiatives. These initiatives included:

• Strategic Customer Engagement: Building deeper relationships with key customers to move from transactional supplier status to trusted partner.

• Cost Efficiency: Implementing a cost-out program to lower fixed costs while maintaining the flexibility to grow the business.

• Cultural Transformation: Shifting the company culture towards greater customer centricity, focusing on improving reliability and responsiveness.

• Strategic Workforce Planning: Ensuring the right talent and skills were in place to drive the company’s strategic goals forward.

Roadmap
To ensure the strategy was not just conceptual but actionable, we developed a detailed roadmap with milestones, clear ownership of initiatives, and performance metrics. The focus was on disciplined execution, particularly in cost-reduction efforts and improving delivery reliability, to ensure the company’s targets could be achieved in a timely manner.