Strategic Bid Management for a Leading European Offshore Developer
The Challenge
Our client, an established wind developer with the UK, was competing in the Scotwind seabed lease auction—considering it an essential opportunity for continued growth in the UK. To succeed, they needed to present a compelling bid that unified a cohesive storyline, seamlessly integrating a supply chain plan, technical design strategies, and a viable commercial approach, all while managing a complex network of both internal and external stakeholders.
Our Approach
To deliver a compelling value proposition for the auction, the client needed to ensure overall coherence in the final bid and establish a unifying thread across the various contributors involved. Given the intense competition in the UK offshore wind market, it was also crucial for the client to present a robust local supply chain plan, with a clear focus on job creation and industrial innovation.
Green Ducklings played a pivotal role in helping the client achieve these goals, serving as both a strategic project advisor and a hands-on participant in several workstreams throughout the bidding process. One of the key components of the supply chain development strategy was the creation of innovative installation concepts. These concepts were designed to differentiate the bid, optimize the use of existing ports and marine infrastructure, and drive local job creation.
A critical focus throughout the project was the need to align diverse stakeholders, ranging from technical experts in development, installation, and construction planning to commercial, supply chain, and political stakeholders. Effective collaboration across these varied groups was essential to ensure the project’s success.
How we support lease bids
Bid strategy development and management
Competitor benchmarking
Partner identification
Bid writing and visuals
Business case evaluation
War gaming
Our bid management experience
We support all parts of lease bid preparation, from initial strategy development and identifying the right strategic partners to writing bid texts and creating visuals. We can manage your bid team or act as your partner throughout the entire process.
Green Ducklings has a strong edge in qualitative bidding, especially in areas such as social value creation, supply chain development, technology advancement, cost reduction, and stakeholder management.
Outcome
The client successfully won the bid! In addition to this achievement, the project helped the client mature their internal bid management process, fostering a more structured and collaborative approach to both bid management and local supply chain assessments for future opportunities.
This case illustrates our ability to work closely with offshore wind developers on their project strategy and to increase their odds of winning in seabed lease auctions.
